Summer’s end……look forward towards higher profits with us http://www.phillipsdirect.com
The question is, when is it time to start thinking about Christmas if you are an entrepreneur, running a business, owner of an online shop or any other enterprise that provides a service, training or goods to the public or other businesses and are affected by Christmas?
Some really forward looking people start planning Christmas and all of the logistical necessities that this extra busy time can entail in January, in fact the minute the door is closing on one festive season, the window of opportunity is just beginning to open for the following season of good cheer with its looser wallets and purses.
Some businesses rely so much on Christmas, it would be a complete dereliction to ignore this prime time of the year – at Phillips Direct, we are no different.
Client partners that benefit from our online resource http://phillipsdirect.thedesignlibrary.co.uk/ understand that the support that our online library gives them, comes with support in every way to help them make a success of our venture together.
Not only can they and their clients benefit from our vast library, but we are here to offer wise words in planning for the busiest time of the year.
Let’s look at some facts that might help put into perspective the very real proposition that the Christmas period is ultimately, the only important time of year and all other times are simply rehearsing for it….
At least half of small businesses rely so entirely on this seasonal trading that without it there would be no growth, almost 25% of the entire yearly revenue is taken during the festive trading period.
The average household in Britain spends around £800 at this time of year, this is a conservative estimate.
This distils into a figure of around £40 for each present that UK shoppers buy for and on average we all buy 14 or 15 presents, this is in stark contrast to shoppers on the continent who spend around £20 per gift and buy only six or seven gifts each year.
Online shopping has rocketed over the years and peaked in 2017 at an all-time high of around £30 billion, this trend looks set to continue over the coming years with a massive 80% of shoppers in Britain saying that they purchase their gifts online.
An incredible £7 billion was spent by shoppers using their mobiles in 2017, bringing into sharp focus the necessity for any forward-looking business to have an online presence that is easy to use and navigate the most up-to-date version possible to make the shopping experience as easy and quick as it can be, those businesses lagging behind the online technology will suffer the consequences as consumers will most certainly make them pay a heavy price by taking their online footfall elsewhere.
40% of discerning gift buyers in UK go online as early as August and September looking for festive bargains that will look good for them when handed over on that very important morning in December.